A project methodology is essentially a set or system of methods, principles, and rules for regulating the running of a project. It is an important consideration for any business that undertakes project based work and is something that every project manager or producer should work towards implementing on behalf of their own organisation. In my opinion, the lack of agreed processes and a proper project methodology will be a major cause of grief and disquiet in any project focused agency, regardless of the project management talent and skills they have available to them.
The implementation of a methodology however does not need to be cumbersome or restrictive. I was once involved in the development of a project metholodolgy that was theoretically stunning. The aim was to develop a methodology that could be applied to medium to large scale digital projects using both PRINCE2 and the PMBOK. The outcome was certainly impressive. It was nothing short of a dazzling array of processes, documentation and sexy diagrams that would quite effectively bamboozle any client into thinking that we were capable of nothing short of project management genius.
Let me tell you, if this thing had ever actually been put into practice we would have spent more time dotting the i’s and crossing the t’s than actually developing the product. The cost and time implications would have been enormous. Having spent some time early in my career working on large scale construction projects where mere millimetres of error can lead to an unmitigated disaster, I certainly appreciate the need for precise and thorough project management where nothing is left to chance. If you are working on a megastructure that may one day feature on the Discovery channel then the time and cost of this sort of approach is very much warranted. In a creative environment however, where ideas, designs, and client expectations are usually pretty fluid, this not the aim of the game.
What you really need to do to implement a successful methodology is get the right mix of project management skills, tools and techniques in place that work for everyone in this sort of environment. There are many different personality types to contend with across the varied disciplines in an agency, and it is really critical to find a balance that caters well for each one. Whilst I do believe that a standard, or baseline framework could be developed for managing project in a creative environment, each agency will have it’s own ways of approaching things and probably should look at what works best for their internal culture. Whatever the framework, a project methodology is an important aspect of business and the successful implementation of one will not only increase morale, it will boost the bottom line too.
What I have learned since my early experiences with developing creative project methodologies, is that in order to mitigate the stresses that go with the fluid nature of creative projects a reasonable degree of process is still very important. A juggernaut project management methodology that imposes unecessary restrictions on the project flow and frustrates everyone, is not. Despite these misguided early efforts however, it was a great learning experience and it allowed me to get a really good grip on the theoretical side of project management. I wouldn’t necessarily recommend recreating this scenario to boost your own learning, but I would certainly suggest spending some time getting your head around some of the theoretical frameworks I have mentioned here if you are keen to get things working well in your agency.